名鼎檀红木家居作品本身从材质到文化都经过了长期的沉淀,其“形”以及“形”所表达的“意”,展现出华夏文明的韵味。“至尊”所表达的是一种高贵至上的含义。名鼎檀通过选用数百年成材的名贵木材,传承并创新明清时期居家文化艺术,打造出符合现代居家生活文化的家居臻品。
寓意说明:
名鼎檀logo
三鼎象征天地人,九鼎象征九州大地。“名”是卓越工匠技艺的“魂”。三鼎象征天地人,九鼎象征九州大地,“鼎”是权利的象征。“檀”则是明清时期王家御用之材。名鼎檀三字均呈现“王道”之象,恪守天道、谨慎真诚、仁爱宽容是名鼎檀立于王道的根基,是名鼎檀的灵魂。
一、品牌基本介绍
名鼎檀秉承“百年沉韵,至尊檀香”的理念,以演绎明清风韵为主,萃取东方古典居家文化精髓,辅以现代设计表现手法,将传统内涵与现代思维巧妙融合来打造红木家居作品。名鼎檀旗下有四大产品系列:清中后期“丹富”系列、清中期“荷贵”系列、明式现代“君雅”系列,明代与当代结合的“逸芳”系列,各有特色,各具风韵。
品牌宣传语:百年沉韵 至尊檀香
品牌设计理念:
名鼎檀以演绎明清风韵为主,继承明清家具中富丽典雅的特征,融古典风韵与现代时尚为一体,同时充分考虑现代美学和人体工程学要求,营造出一种既富贵儒雅又具现代气息的居家感受。
在家具设计上追求人文精神与舒适享受并重,继承并发展源于家具设计装饰元素中的传统文化符号,通过家具这样一种具体实物不断传递民族原创文化,既与时俱进又保持传统的优秀工艺技术,特别是榫卯结构与打蜡或生漆工艺。
品牌系列初立之时以红木木材命名,塑造出木材与产品独一无二的价值,如今随着红木发展格局的改变及定制观念的加强,为打破红木木材的局限性,清晰地展示产品的气质和风格,因此在系列设计方面更加注重突出红木的文化价值与设计价值。
品牌基本特点:
1、精细选材,精选大料;
2、全榫卯结构,稳固耐用,传承百年;
3、手工精雕细琢,栩栩如生;
4、传统生漆烫蜡,自然环保。
二、品牌荣誉
2016年,名鼎檀荣膺“中式家具系列金奖”和“最佳制造工艺大奖”;
2014年,名鼎檀荣获“广东省著名商标”;
2014年,名鼎檀品牌荣获“中国红木行业最具价值品牌”;
2013年,名鼎檀被评为“广东省名牌产品”。
三、产品系列
名鼎檀红木家居旗下拥有“丹富”、“荷贵”、“君雅”和“逸芳”四大系列,涵盖了清中期、清中后期及现代中式等多种风格。
1、丹富系列
名鼎檀•丹富系列,主要在清朝中后期家具的基础上进行改良创新,并辅以少许明式家具点缀,在尊重中国传统红木家具文化艺术、设计理念及工艺技术等基础上进行延伸。其主要选用名贵黑酸枝木材精心打造而成,工艺精湛,榫卯结构坚固耐用,手工雕刻栩栩如生。“丹富”系列秉承牡丹圆满、浓情、富贵昌盛的美好愿景,从产品设计到工艺表现都结合中国清代盛世的皇家追求方式,以其高傲和令人动容的表现手法满足美好与富足的寄托之心,给人一种富态、雍容华贵的价值感。
The works of famous rosewood and sandalwood furniture have undergone a long period of precipitation from material to culture, and their "shape" and "shape" expressed the "meaning", showing the charm of Chinese civilization. The "supreme" is an ex
pression of noble Supreme meaning. Tan Mingding through the selection of hundreds of years of valuable timber timber, heritage and home culture and art innovation during the Ming and Qing Dynasties, to create a modern home life culture Home Furnishing pierre.
Moral explanation:
Famous Ding Tan logo
Sanding, symbol, symbol of Jiuding Kyushu earth. "The name is" excellent craftsmanship "soul". Sanding, symbol, symbol of Jiuding Kyushu earth, "Ding" is a symbol of power. "Tan" is the Royal Queen of the Ming and Qing Dynasties. The three characters of "Ding Ding Tan" both show the image of "kingly way", and abide by heaven, caution, sincerity, kindness and tolerance are the foundation of the famous sandalwood, which is the soul of the famous sandalwood.
First, the basic introduction of brand
A Ding Tan adhering to the "hundred years of Shen Yun, the sandalwood" concept, the interpretation of the Ming and Qing Dynasties charm, extraction of classical Oriental home cultural essence, combined with modern design technique, the traditio
nal co
nnotation and modern thinking to create a clever fusion of mahogany Home Furnishing works. There are four series of products under the name ding Tan: in the late Qing Dynasty "Dan Fu" series, the mid Qing Dynasty lotus series, modern "expensive" Ming Junya series, the Ming Dynasty and co
ntemporary combination of "Yi Fang" series, the distinctive charm.
Brand propaganda language: one hundred years of rhyme, supreme sandalwood
Brand design concept:
Ding Tan to name interpretation of Ming style furniture of Ming and Qing Dynasty, inherited the splendid and elegant features, classical style and modern fashion finance as a whole, and fully co
nsider the requirements of modern aesthetics and ergonomics, create a rich and modern elegance both home feeling.
In the furniture design on the pursuit of humanistic spirit and comfort both inherit and develop from furniture design decorative elements in the traditio
nal cultural symbols, the furniture such a specific material co
ntinue to pass the original ethnic culture, not o
nly keep pace with the times and keep excellent traditio
nal craft techniques, especially the tenon structure and waxing or lacquer craft.
At the beginning of the brand series made of mahogany wood named, create value and wood products of the one and o
nly now, with the strengthening of the development pattern and change the mahogany custom conception, the limitations of the broken mahogany wood, clear display of products of temperament and style, cultural values and design values and therefore pay more attention in the design of a series of mahogany the.
Brand basic characteristics:
1, fine material, material selection;
2, the tenon structure, solid and durable, heritage for centuries
3, hand crafted, lifelike;
4, traditional lacquer wax, natural environmental protection.
Two, brand honor
In 2016, famous Ding Tan won the gold medal of Chinese furniture series and the best manufacturing technology award";
In 2014, the name ding Tan won the "Guangdong province famous trademark";
In 2014, Ding Tan won the "brand name China mahogany industry's most valuable brand";
In 2013, a tripod Tan was rated "brand-name products in Guangdong province".
Three, product series
The name ding Tan mahogany owns "Home Furnishing Dan Fu" and "expensive" charge "," Yi Fang Junya "and" four series, covering the late mid Qing Dynasty, Qing and modern Chinese style etc..
1, Dan Fu series
The name ding Tan - Dan Fu series, mainly in the mid and late Qing Dynasty furniture on the basis of improvement and innovation, and supplemented by a little Ming style furniture embellishment, extending in respect Chinese traditio
nal mahogany furniture art, design and technology on the basis of. It is mainly made of precious black acid branches wood, exquisite workmanship, mortise and tenon structure is strong and durable, hand carved lifelike. "Dan Fu" series of peony, passion, and adhering to a prosperous vision, from product design to process performance with Chinese prosperity of the Royal pursuit, with its proud and touching ex
pression of beauty and abundance meet the sustenance of the heart, give a person a kind of elegant, rich sense of the value of state.